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Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour
YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing
How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing

Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight
Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis
Sustainability | Free Full-Text | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise - ScienceDirect

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
Frontiers | Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE
Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in
A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text
Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Full article: Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile
I'll Have What She's Having: Parasocial Communication Via Social Media Influences on Risk Behavior. - Document - Gale Academic OneFile

PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu
PDF) The Effect of Beauty Vlogger Reviews on The Purchasing Decision To Cosmetics Categories of Luxury Goods | Alviara Citra Arbyan - Academia.edu

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention