![Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post](https://www.washingtonpost.com/resizer/PAZX7cIm-ABYFjUpUqXh5NJhxwM=/arc-anglerfish-washpost-prod-washpost/public/P5Q5MNT3GNHGTAML3IGUTEW7Q4.png)
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/08/02093239/Gillette-Best.jpg)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/efa2175237c4d062e6e539a3be9714f2faf1f1d3/23_0_1200_720/master/1200.jpg?width=700&quality=85&auto=format&fit=max&s=d072a8091adfb715645021cee38c880f)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/56dcd29e1af6a757155f69f6b43f28b80a84556a/60_0_1800_1080/master/1800.jpg?width=700&quality=85&auto=format&fit=max&s=17af7a66dec37c41466d8077263a914c)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/61e36cfd326dcddf43b0025d370ff2eae1aff572/294_0_1332_799/master/1332.png?width=465&quality=85&dpr=1&s=none)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/5698b56ff5a1a5457bc2fd4b029108843769d42b/68_0_2063_1238/master/2063.jpg?width=700&quality=85&auto=format&fit=max&s=0cc478cf7d4aa54f3896ac7c5cade744)