Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Razor burn: Gillette ad stirs online uproar | AP News
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
The year woke broke: a brief history of a contested word - New Statesman
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
The year woke broke: a brief history of a contested word - New Statesman
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Talking About the New Gillette Advertisement with Teens - Moving Traditions
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/32YKFMFFMBEWJE3PO3DDURYJIY.jpg "If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington")
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
/s3/static.nrc.nl/bvhw/files/2019/06/data45844134-285c24.jpg "Om generatie Z te bereiken moet je 'woke' zijn - NRC")
Om generatie Z te bereiken moet je 'woke' zijn - NRC
When brands go woke, do they go broke? | CIM Content hub
Grooming Brands Are Waging War Over Masculinity | GQ
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Whippet Melbourne - Get woke, go broke? Three 'boycotted' brands doing just fine.
Gillette is woke now? When brands try to keep up with the times
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
